Quebec Influencers Sell Partisan Politics Ahead of October Election – The Rover

After a rocky eight years in power, the CAQ bets big on partnerships with Olivier Primeau and other online personalities.

GRAPHIC: Justin Khan For his 40th birthday last year, Olivier Primeau donned a red velvet sportcoat with peak lapels, a curved breast pocket and the words “filthy forty” stitched under the collar. The coat was made special for the millionaire influencer, but if you book an appointment with his partner brand Suremesure, you can buy your very own crushed velvet dinner jacket. Prices for a custom piece typically range between $700 and $3,000. Primeau’s jet-setting lifestyle was broadcast across Quebec in July, when a Crave documentary series offered viewers a glimpse into what it takes to be…

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