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A Short History of Affiliate Marketing | Easy Affiliate

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If you're reading this, you're probably well-versed in how affiliate marketing works. Brands work with influencers, publishers, or other content creators to promote their products or services. Those partners then earn a commission on each sale they make. This basic model is at the heart of all affiliate marketing programs. However, the industry overall has evolved dramatically since it first started in the late '90s. Understanding those changes and the development of the affiliate system is key if you're a player in the field. In this article, we'll walk you through a short history of affiliate marketing from its inception to today. Let's talk history! Referral marketing has been around for quite some time. Businesses have a long history of rewarding people who bring in new customers. Long before digital waves transformed how we do business, affiliate marketing found its footing through simpler means like word-of-mouth endorsements and personal testimonies. Take a step back to 1760, an

Table of Contents Toggle If you're reading this, you're probably well-versed in how affiliate marketing works . Brands work with influencers, publishers, or other content creators to promote their products or services. Those partners then earn a commission on each sale they make. This basic model is at the heart of all affiliate marketing programs. However, the industry overall has evolved dramatically since it first started in the late '90s. Understanding those changes and the development of the affiliate system is key if you're a player in the field. In this article, we'll walk you through a

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