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Product Manager, Growth @ WHOOP Boston, Massachusetts WHOOP

Anthony Vennare 11mo Edited Report this post Wellness has become performative. Supplement stacks, optimization protocols, and wearables aren’t just tools — they’re identity, status, and signaling. In a $6 trillion industry, consumers are taking agency over their health, investing in data, routines, and rituals to feel better, live longer, and stay in control. But as the market grows, the gap between science and storytelling widens. Brands are pushing optimization while individuals are coping with stress, loneliness, and unattainable ideals. It’s time for a reset. Wellness 2.0 isn’t about rejec

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