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Onym

guide.onym.co · 5,735 words · saved by 3 readers

Tools and resources for naming things.

Onym Resources Naming is hard. Names, after all, are perhaps the most indelible artifacts of the product creation process. Brands are redesigned with regularity and codebases are continually rewritten and replaced but a name, for better or worse, usually sticks. That’s because a good name is a hook that sets itself into a person’s mind, linking their brain back to your idea – try to reset the hook and you risk losing the connection. The process of naming, then, is the process of neatly packaging up that idea, discovering where it begins and ends so it can be linked as a discrete, easily…

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