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Cash-Pay Potential, Insurance Shortcomings

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Putting GoodRx and Sesame into a broader context

The previous issue of The Caseload was about GoodRx, and I’m overwhelmed by the number of people that have read or responded to it, especially those who have gotten in touch directly. To all of you: a big, sincere thanks. Near the end of that last issue, I teased that GoodRx and Sesame have something interesting in common: they’re both making life easier, in small ways, for uninsured patients. GoodRx demonstrates that a great business can be built in the uninsured (or cash-pay) healthcare market; there’s also a case (which I’ll make shortly) that the mainstream system of commercial…

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