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Simulate how real customers respond to a launch, price change, or campaign — before you ship. Built by the Stanford researchers behind generative agents.

There’s prediction, and there’s simulation. Prediction tells one type of future. It uses historical data and patterns to forecast what is likely to happen next. But predicting the future is different from changing it. Changing the future means testing what hasn’t happened yet: the new and unpredictable, where a leap of faith has historically decided what becomes a stroke of genius or a public apology. True simulation lets us change the future. Simile is the simulation company committed to training the safest, most accurate behavioral models in the world by painting a living portrait of…

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