principles-of-mobile-app-design-engage-users-and-drive-conversions.pdf

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Principles of Mobile App Design: Engage Users and Drive Conversions thinkwithgoogle.com 1 Introduction Apps are now a mainstream, trusted way to deliver content and services. But in a crowded market, how does a mobile app become useful, relevant, and valued so it delights and retains users? Google’s UX Research Lead Jenny Gove details 25 principles for building a great mobile app. Mobile apps: Users can’t get enough of them. Want proof? An estimated 200 billion apps are expected to be downloaded in 2017.1 (That’s…

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