Why Sobeys had to Dump Air Miles: Op-Ed

Sylvain Charlebois says that "it's about time" that the relationship ended, and that loyalty will probably be the next battleground for Canadian grocers.

Why Sobeys had to Dump Air Miles: Op-Ed By Sylvain Charlebois June 12, 2022 32 Share Facebook X Linkedin Copy URL EXTERIOR OF SOBEYS GROCERY STORE. PHOTO: SUPERMARKET NEWS --> --> Retail industry news delivered directly to you. Subscribe to Retail-Insider. Sobeys recently decided to dump Air Miles and start its own loyalty program. Empire, Sobeys parent company, is opting to join the Bank of Nova Scotia and Cineplex as co-owner of the Scene+ program. This latest move by Sobeys is no coincidence. As we brace for higher food prices and cope with a post-COVID workforce still trying to figure thin

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