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Why Sobeys had to Dump Air Miles: Op-Ed

retail-insider.com · 1,155 words · saved by 1 readers

Sylvain Charlebois says that "it's about time" that the relationship ended, and that loyalty will probably be the next battleground for Canadian grocers.

Why Sobeys had to Dump Air Miles: Op-Ed By Sylvain Charlebois June 12, 2022 32 Share Facebook X Linkedin Copy URL EXTERIOR OF SOBEYS GROCERY STORE. PHOTO: SUPERMARKET NEWS --> --> Retail industry news delivered directly to you. Subscribe to Retail-Insider. Sobeys recently decided to dump Air Miles and start its own loyalty program. Empire, Sobeys parent company, is opting to join the Bank of Nova Scotia and Cineplex as co-owner of the Scene+ program. This latest move by Sobeys is no coincidence. As we brace for higher food prices and cope with a post-COVID workforce still trying to figure thin

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