Social proof
Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice.
From Wikipedia, the free encyclopedia This article is about behavior imitation to reflect correct social behavior. For imitation to gain approval, see normative social influence. Social proof (or informational social influence) is a psychological and social phenomenon wherein people copy the actions of others in choosing how to behave in a given situation. The term was coined by Robert Cialdini in his 1984 book Influence: Science and Practice.[citation needed] Social proof is used in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is…
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