Angelina Cao
Metalab is an renowned design agency known for designing, building, and shipping products worth talking about. The team works closely with startups and major tech companies to shape how people interact with software, creating product experiences for some of the world’s most popular apps and platforms. During my time, I was involved in an ongoing project where I contributed to the development of an AI-native, B2B e-commerce platform that emphasized delight. My work spanned 3 areas of the product, including onboarding, trust scoring, and shareable profiles. What I Did Defined the art direction and strategy for the core onboarding experience. My first task was to establish backdrop art direction for the core onboarding experience. Building on prior team explorations, I refined a visual direction that aligned with the product’s core brand identity while meeting the design team’s aesthetic standards. This process included 30+ visual explorations and four design critiques, ultimately narro