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Can Reddit fend off a new wave of AI SEO spam? | The Verge

theverge.com · 2,991 words · saved by 1 readers

The era of AI-powered search has made Reddit mentions highly valuable. Subreddit moderators are catching brands trying to take advantage.

Earlier this year, a Reddit user had asked members of a skincare-focused subreddit if anyone had tried a specific hypochlorous acid spray, a product often used for acne. There were dozens of responses; one from a user named Primary-Taro4254 seemed innocuous enough, at least at first. “I haven’t personally tried [that brand] so I can’t fully compare, sorry,” they commented. “But I have been using a similar hypochlorous acid spray from Honeydew Labs and I’ve honestly really liked it.” Primary-Taro4254 helpfully shared their experience using the spray to calm their skin’s redness and…

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