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Jeff Bezos and the Fulfilment Centre TVs - Commoncog Case Library

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An Amazonian story, constructed to illustrate a core value.

In January 2002, Amazon hit profitability for the first time. It had emerged from the dot com bubble intact — though barely, limping along after months of being battered in the press. It posted a net income of $5 million, which was a symbolic penny per share. This was a big milestone. In The Everything Store, journalist Brad Stone argues that Amazon did this mostly to prove that it wasn’t just another dot-com failure. It could make money … if it wanted to. The company was also growing ever more complicated. At the end of 1998, it stood at 2,100 employees. By the end of 2004, it had around…

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