Ikea Just Released An Official Skyrim Mod Starring Matt Berry As A Shelf
kotaku.com · 408 words · saved by 1 readers
This is a very elaborate and genuniely funny bit of marketing
When I woke up this morning, I didn’t expect to write about a new Elder Scrolls V: Skyrim mod starring Matt Berry as a talking Ikea shelf. And yet, here we are, folks. And while I fully understand that this is just a silly marketing stunt by everyone’s favorite cheap furniture store, I can’t help but find this all so well done that I don’t mind. On September 9, Ikea released a trailer for a new Skyrim Creations mod titled “KALLAX STORAGEBORN.” The mod adds the store’s famous Kallax shelf to Skyrim. But this isn’t just a simple mod that adds a shelf and calls it a day. No, instead, Ikea…
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