Psychology of waiting and Facebook - Mercury Blog

A review of how users respond to active and passive waiting, along with a story of how Facebook adjusted their loading animation to offload blame to the OS.

Psychology of waiting and Facebook - Mercury Blog Rusty Mitchell The psychology of waiting, loading animations, and Facebook Share Last Friday, I had the pleasure of speaking at Renaissance , an iOS developer conference in San Francisco, about the heightened importance of animation in iOS 7 and how animation can be used to improve usability 1 . One of the points that I discussed briefly was the use of loading animations to indicate status. Before I dig in, let me start by saying that the significance of load time and speed cannot be minimized. Marissa Mayer pointed out in 2006 at Web 2.0 that

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