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Harvard Business Publishing: A Case Study | Colossus®

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Matt Reustle is the CEO of Colossus. We cover the 100 year-old case study roots of Harvard Business Publishing, how the business is evolving with technology, and why it's a brand worth investigating.

Introduction Dom This is Dom Cooke. And today, we're breaking down Harvard Business Publishing. The media arm of Harvard's world-famous business schools founded in the early '90s, but the seeds were sown a century ago in 1922, when the first edition of the Harvard Business Review was printed. 100 years on this secretive business has been through significant change, but the routes of influencing managers through academic research remains firmly intact. And despite its not-for-profit status, Harvard Business Publishing generates an impressive and growing income stream for its parent institution.

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