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What Everyone’s Missing About Ami Colé Founder Diarrha N'Diaye’s Skims Move | Beauty Independent

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As someone who’s personally been dragged for filth by my own customers for partnering with the Kardashians (by way of Poosh), I feel for Diarrha, especially considering the uplift, support and messages of regret she received when she announced her closure, only to face this level of scrutiny months later. There’s no business school lecture that prepares you for the kind of pushback you’ll receive after aligning yourself to the Kardashian ecosystem while Black. People rarely have the ability to see past the outrage and consider that such a move could be a lifeline or lead to a successful outcome on your terms. As a founder friend pointed out in our evening voice notes on the situation, Diarrha is a smart woman who likely anticipated this reaction. She probably felt comfort in knowing that, at the end of the day, we’re not paying her bills and that the public will never be fully satisfied. I mean what were her alternatives? Let’s consider some: Like can we get a damn grip? There’s no win

ICYMI, Diarrha Ndiaye, the founder behind the now-shuttered Ami Colé, has just been appointed as the new EVP of beauty and fragrance at Skims (beauty is something Kim Kardashian has been teasing since shutting down her standalone beauty venture SKKN by Kim in summer 2025). If you listened to Diarrha’s interview on Emma Grede’s “Aspire” podcast back in September, it shouldn’t come as a shock that something big was up next for her. Emma even asked her on their episode if she had her feelers out for a job post founder hood, to which Diarrha responded with a transparent yes. Personally, I could…

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