ModelThinkers - Aristotle's Rhetoric

This model from Ancient Greece has helped define the art of persuasion for over 2,000 years and continues to serve as a guide for impactful speeches, communication and presentations. Aristotle’s Rhetoric model describes your ability to persuade an audience by combining three ‘appeals’: Logos, which is an appeal to logic and reason of the message; Ethos, which is an appeal to the character and credibility of the speaker; and Pathos, which is an appeal to the

Actionable Takeaways Deeply understand your audience. What are their current mental models, beliefs, pain points, needs, goals, ideas and emotional state? Ask, how can you connect with them, where they are at now, and shift them to where you need them to be? Appeal to Logos - Logic and reason. Consider your logical flow, check your causal relationships and supporting evidence. Reference your time and place as part of the narrative and address counter-arguments that your audience will likely have. Appeal to Ethos - Character and credibility. Consider the type of character that will…

related reading

• Aristotle’s Rhetoric (Stanford Encyclopedia of Philosophy)plato.stanford.edu
• Modes of Persuasion: Logos - Ethos, Pathos, and Logos, the Modes of Persuasion ‒ Explanation and Examplespathosethoslogos.com
• You Should Study Persuasionlindynewsletter.beehiiv.com
• Persuasion - Wikipediaen.wikipedia.org
• Saving Persuasion: A Defense of Rhetoric and Judgment – Bryn Mawr Classical Reviewbmcr.brynmawr.edu
• Mental Models: The Best Way to Make Intelligent Decisions (~100 Models Explained)fs.blog
• Nonfiction Writing Advice | Slate Star Codexslatestarcodex.com
• [REPOST] Epistemic Learned Helplessness | Slate Star Codexslatestarcodex.com
• Aristotle’s Ethics (Stanford Encyclopedia of Philosophy)plato.stanford.edu
• The Internet Classics Archive | Apology by Platoclassics.mit.edu
• Assertoricity - Wikipediaen.wikipedia.org
• How Minds Change - by David McRaney | Derek Siverssive.rs