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Analytical Case Study On User Engagement - Issue 68

dataanalysis.substack.com · 1,248 words · saved by 1 readers

The methodology of a common case study for data and product analysts on user activity and engagement

Let’s say you are a data analyst at Twitter, and your team noticed the average number of tweets has dropped 20% in 2021. What analysis would you do? Investigating metric changes is my favorite part of being an analyst. Sometimes it’s a sudden and significant decrease that requires you to drop everything and get a compass and a magnifying glass. An analyst’s life is never boring. I don’t work at Twitter, so I don’t know if such a 20% drop is expected variance or out of the ordinary. For this analytical study, I’ll assume that it’s not expected, and we have to conduct our analysis to explain…

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