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Beauty the New Business Tool - The Atlantic

theatlantic.com · 7,028 words · saved by 1 readers

"The appeal of efficiency alone is nearly ended. Beauty is the natural and logical next step"

I Some years ago Thomas A. Edison went to Europe. In the course of his wanderings he came to that exquisite gothic jewel, the Chapel of Saint Hubert, which hangs so entrancingly on the castle wall of Amboise, and which everyone knows is the tomb of Leonardo da Vinci. Here Mr. Edison gave out an interview to the gaping newspaper correspondents to the effect Leonardo was the outstanding mechanical genius of his time, inventing many useful devices and anticipating others. He did not mention that Leonardo was also an artist on the side, either because he did not know or because he did not consider

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