Tudum Global | PORTO ROCHA
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Creating a fan-first environment for the biggest event in Netflix history
Tudum is all about the fans, and in 2023 Netflix Brazil made history with the biggest one yet. The initiative that began as a small fan event in January 2020 has since taken many forms: annual livestream event, physical almanac, and even digital hub for Netflix fandom. From Maitreyi Ramakrishnan to Chris Hemsworth, the third annual Netflix Tudum featured a star-studded lineup of talent, in addition to exclusive announcements, immersive experiences and plenty of obsession-worthy moments. The livestream was just the beginning; for the first time, Netflix also hosted a three-day immersive…
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