How to tell the story of your creative work – The Creative Independent
A guide to uncovering the best story you can tell to the press, funders, followers, and everybody else, written by Katheryn Thayer with illustrations by Carlos Sanchez.
Introduction I’ve spent most of my career writing profiles of creative people, previously at Forbes and now on Kickstarter Magazine, Artsy, and Core77. Throughout my work, I’ve seen how building a good story is powerful. It can change the course of creative careers, from winning audiences to opening opportunities. It all comes down to knowing how to harness attention. When you don’t provide enough information (vague artist statements, anemic interview responses) people don’t have enough of a hook to get interested. When you say too much, you max out limited attention spans. Especially in…
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