flâneur

167. No model to rule them all - by Rhishi Pethe

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In the late 2010s, I was the product lead for the FieldView platform at the Climate Corporation (now part of Bayer Crop Science). The FieldView platform team was in search of partners to plug into the FieldView ecosystem. The hypothesis was that the ecosystem will create new incremental value for FieldView customers in the long term. There was no shortage of drone imagery providers, and soil testing organizations. The technology for drone imagery was fascinating but the ROI was difficult to non-existent. Around the same time, carbon based companies started to show up in conversations. One of our earliest conversations was with Nori. Nori was an interesting company targeting carbon sequestration in natural systems like agriculture. (I used the past tense for Nori, as Nori shut down about a week ago.) Thanks for reading Software is Feeding the World! Subscribe for free to receive new posts and support my work. Pledge your support Our team had talked with quite a few carbon companies by t

In the late 2010s, I was the product lead for the FieldView platform at the Climate Corporation (now part of Bayer Crop Science). The FieldView platform team was in search of partners to plug into the FieldView ecosystem. The hypothesis was that the ecosystem will create new incremental value for FieldView customers in the long term. There was no shortage of drone imagery providers, and soil testing organizations. The technology for drone imagery was fascinating but the ROI was difficult to non-existent. Around the same time, carbon based companies started to show up in conversations. One…

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