Have an Enemy | Getting Real

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Heads up! This page uses features your browser doesn’t support. Try a modern browser like Firefox or Chrome for the best experience. CHAPTER 8: Next: It Shouldn’t be a Chore Sometimes the best way to know what your app should be is to know what it shouldn’t be. Figure out your app’s enemy and you’ll shine a light on where you need to go. When we decided to create project management software, we knew Microsoft Project was the gorilla in the room. Instead of fearing the gorilla, we used it as a motivator. We decided Basecamp would be something completely different, the anti-Project. We realized project management isn’t about charts, graphs, reports and statistics — it’s about communication. It also isn’t about a project manager sitting up high and broadcasting a project plan. It’s about everyone taking responsibility together to make the project work. Our enemy was the Project Management Dictators and the tools they used to crack the whip. We wanted to democratize project management — ma

Have an Enemy | Getting Real sidebar#closeWithKey"> Heads up! This page uses features your browser doesn’t support. Try a modern browser like Firefox or Chrome for the best experience. sidebar#open" aria-label="Getting Real Table Of Contents"> Getting Real Chapter 8: Have an Enemy Next: It Shouldn’t be a Chore sidebar#close mouseup->tweet#update input->tweet#update keydown->tweet#update scroll@window->tweet#update" data-bookmark-id="/gettingreal"> Pick a fight Sometimes the best way to know what your app should be is to know what it shouldn’t be. Figure out your app’s enemy and you’ll shine a

Have an Enemy | Getting Real

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