flâneur

The Seagram Building and Murals | The Making of RED

geroasrothko.wordpress.com · 1,636 words · saved by 1 readers

The Seagram Building was one of the most important influences on modern urban architecture. No wonder then that when the choice for artists to create murals for the very swanky Four Seasons Restaur…

The Seagram Building was one of the most important influences on modern urban architecture. No wonder then that when the choice for artists to create murals for the very swanky Four Seasons Restaurant inside, Rothko would be considered for the job. Here is a period piece which give a sense of how swanky the building was to New Yorkers. The idea for the Seagram Building began in July of 1954. The announcement came from the president of the company, Frank R. Schwengel. The building would be located at 375 Park Avenue between 52nd and 53rd. “Major depressions are a thing of the past,” he…

saved by

related reading