Sigma – Stockholm Design Lab
stockholmdesignlab.se · 971 words · saved by 1 readers
Sigma
Sigma The art of engineering. Engineering for art. Sigma, a Japanese manufacturer of high-quality photography equipment, is bigger than branding. It's a company built from the ground up and from the inside out—founded in the early 1960s and still today a family-owned business with a long-term strategic horizon. Sigma turned to Stockholm Design Lab to let their obsession with quality show on the outside, and to create a more coherent brand and customer experience. Through a solid strategic and conceptual journey, we redefined the brand strategy and identity to build for a long and definite…
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