The most successful email I ever wrote | Derek Sivers
Derek Sivers official site. Thoughts on philosophy, culture, self-improvement. Author of Useful Not True, How to Live, Hell Yeah or No, Anything You Want.
The most successful email I ever wrote 2011-07-17 When you make a business, you’re making a little world where you control the laws. It doesn’t matter how things are done everywhere else. In your little world, you can make it like it should be. When I first built CD Baby in 1998, every order resulted in an automated email that let the customer know when the CD was actually shipped. At first this note was just the normal “Your order has shipped today. Please let us know if it doesn’t arrive. Thank you for your business.” After a few months, that felt really incongruent with my mission to…
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