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How To Communicate Your Startup's Vision?

shrutigandhi.substack.com · 836 words · saved by 1 readers

Vision from Day One

I often speak to founders today who think their vision is to take down a large company in their category. That's not a vision but a personal motivator. A mission statement explains why the company exists, and a vision statement explains where it is headed. A company's vision statement should be focused on its long-term goals, purpose, and values, rather than just taking down a competitor. A good vision statement should communicate the company's long-term aspirations, the problem it aims to solve, and the impact it wants to make. This type of statement is more likely to inspire & motivate…

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