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Go Big or Go Broke – The Middle Ground is Gone | LinkedIn

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“Don’t think about a Pink Elephant!” I remember this common test from growing up that proved how little control we have over our thoughts. My result was just like everyone’s: nothing less than a bright pink elephant popped into my head almost immediately.

“Don’t think about a Pink Elephant!” I remember this common test from growing up that proved how little control we have over our thoughts. My result was just like everyone’s: nothing less than a bright pink elephant popped into my head almost immediately. These days and perhaps forevermore, startup founders and investors are conducting the same thought experiment. But instead of imagining a whimsical creature, it’s the trillion dollar startup that no one can unsee. Once you’ve seen that trillion dollar startups are buildable—and not just in theory, but on a venture timeline no less—it…

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