The Changing Face of Reward Programs (#33) - by Prince Jain

History of reward programs, evolving customer preferences, and loyalty 2.0

The Changing Face of Reward Programs (#33) History of reward programs, evolving customer preferences, and loyalty 2.0 Prince Jain Jun 20, 2021 3 Share Welcome to the 33rd issue of the Unit Economics. The article today talks about the evolution of the reward programs, and the changes in customer preferences for rewards in the fully-digital world - with thoughts on how reward programs can adjust better. Dive in! Subscribe Reward programs have a longer history than most would imagine. In an illuminating New York Times article written fifty years ago, James J. Nagle dates the rewards back to 1793,

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