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What are B Corps and can they help us travel more responsibly?

nationalgeographic.com · 2,312 words · saved by 1 readers

The number of B Corp-certified companies is growing, but what does this mean and can initiatives like this really help us Travel has incredible potential for good. It can boost local economies, provide much-needed funds for conservation and offer employment opportunities. But not all companies operate in a way that benefits the regions they work in, and over recent years this is an issue that’s been thrown into the spotlight. Travellers have increasingly been seeking more responsible experiences. According to Booking.com’s 2023 Sustainable Travel Report, 76% of respondents want to travel sustainably over the next 12 months, while 2021 research by Google found that 71% of people think travel companies should offer more sustainable choices. But while a majority of travellers want to book more responsible trips, only about a quarter do. This is known as the ‘intention gap’. Factors such as price and convenience play into this, but it can also be because travellers simply don’t know where

What are B Corps and can they help us travel more responsibly? | National Geographic Three-quarters of travellers are looking to book more sustainable trips, according to a recent report. Photograph by Getty TRAVEL B Corps can help us travel more responsibly—but what are they? The number of B Corp-certified companies is growing, but what does this mean and can initiatives like this really help us. By Holly Tuppen Published July 2, 2024 This article was produced by National Geographic Traveller (UK) . Travel has incredible potential for good. It can boost local economies, provide much-needed fu

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