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Growth Engineering

jwegan.com · 3,074 words · saved by 1 readers

Growth Engineering @ Anthropic

The Startup Guide To Managing Your Email Reputation in 2025 (and avoiding the spam folder) Email is a powerful engagement channel, even in the age of mobile and push notifications. However, if you’re a startup, setting up your email sending infrastructure and monitoring your reputation can be overwhelming and complicated. I’ve seen multiple startups that have struggled with email reputation issues and having their emails end up in the spam folder. This guide is based on what I’ve learned from working in email for many years at a scale of sending billions of emails per month. First I’ll b

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