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Challenging Amazon's dominance - by Li Jin

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Curated pioneers an expert-driven e-commerce experience

In Q3 2021, the e-commerce share of US retail sales stood at 13%—a decline from a peak of 15.7% during COVID lockdowns. Despite long-standing predictions that shoppers would shift purchases online—for better selection, personalization, or pricing—brick-and-mortar still represents the vast majority of sales. That’s because for various high-consideration categories, consumers still often feel more comfortable seeing products in-person, or going into a store and asking for guidance. That’s where Curated comes in: it’s an expert-driven commerce platform that leverages category experts to guide…

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