Nikita Bier on X: "Whenever a team considers adding messaging to their app, I always remind them of the 1970s FedEx tagline: “When it absolutely, positively has to be there.” That’s basically the standard you’re up against. Messaging is the most brutally competitive space on Earth. Replacing a https://t.co/idNhyR82wa" / X

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Don’t miss what’s happening People on X are the first to know. Log in Sign up Post See new posts Conversation Nikita Bier @nikitabier Whenever a team considers adding messaging to their app, I always remind them of the 1970s FedEx tagline: “When it absolutely, positively has to be there.” That’s basically the standard you’re up against. Messaging is the most brutally competitive space on Earth. Replacing a user’s existing chat threads not only requires a miracle—but also 100% delivery rates, feature parity, and the ability to reach every possible contact. There is no margin for error. For small teams, it’s a non-starter: you simply cannot compete. For mature teams, it requires relentless execution to make it even into the Consideration Stage. And ironically, if you succeed, it can often be a net negative to user growth because it leads users to stop distributing your links & content to third-party apps. 9:12 AM · May 31, 2025 · 232K Views 66 77 1.6K 790 Read 66 replies New to X? Si

Nikita Bier @nikitabier Whenever a team considers adding messaging to their app, I always remind them of the 1970s FedEx tagline: “When it absolutely, positively has to be there.” That’s basically the standard you’re up against. Messaging is the most brutally competitive space on Earth. Replacing a user’s existing chat threads not only requires a miracle—but also 100% delivery rates, feature parity, and the ability to reach every possible contact. There is no margin for error. For small teams, it’s a non-starter: you simply cannot compete. For mature teams, it requires relentless execution to

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