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Letters to a Young Investor: Kirsten Green

thegeneralist.substack.com · 2,156 words · saved by 1 readers

In 2002, Kirsten Green decided she wanted to be an investor. It would take her 10 years to bring that aspiration to life, a period marked by experimentation, persistence, and failure. As you’ll read in this correspondence, for a moment, it looked like Kirsten’s venture career had ended before it had truly begun. Thankfully, for Kirsten, her future LPs and founders, that was not the end of the story. Since Kirsten launched Forerunner in 2012, she has quickly gained recognition as one of the world’s best venture capitalists, with a particular gift for understanding consumer behavior and seeing emerging trends. That talent has helped establish Forerunner among venture’s elite, driven by investments in Faire, Chime, Oura, Glossier, and Dollar Shave Club. As AI remakes both commerce and culture, Kirsten’s particular investing lens may prove more valuable than ever. It is with all of this in mind that we begin the latest incarnation of “Letters to a Young Investor.” For those just joining Th

"Love your thoughtful original long-form content! – Kiran, a paying subscriber Illustration by Eleanor Taylor Friends, In 2002, Kirsten Green decided she wanted to be an investor. It would take her 10 years to bring that aspiration to life, a period marked by experimentation, persistence, and failure. As you’ll read in this correspondence, for a moment, it looked like Kirsten’s venture career had ended before it had truly begun. Thankfully, for Kirsten, her future LPs and founders, that was not the end of the story. Since Kirsten launched Forerunner in 2012, she has quickly gained…

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