Understanding carbon offsetting and your footprint | WWF
You’ve probably heard of offsetting emissions as a way of reducing your carbon footprint. Unfortunately, there has been a rise in greenwashing in this area, with schemes making misleading claims and false promises. Carbon offsetting does not reduce emissions at the source and purchasing offsets should be a last resort, after other measures to reduce or avoid emissions have been explored. We see a lot of organisations offsetting their footprint to claim they are carbon neutral, or claiming that for every product you buy, they will plant a tree, and therefore their product is ‘green’. If a company is not publicly reporting its emissions and then working to reduce its footprint instead relying solely on offsets, then this is greenwashing. One of the most common offsetting schemes is tree planting. There’s no guarantee a forest will be permanent or well-managed, or that native species will be planted in the right areas with proper consideration of nature. Also, reforestation doesn’t reduce
Understanding carbon offsetting and your footprint Accurate at time of publication: 01 September 2022 You’ve probably heard of offsetting emissions as a way of reducing your carbon footprint. Unfortunately, there has been a rise in greenwashing in this area, with schemes making misleading claims and false promises. Carbon offsetting does not reduce emissions at the source and purchasing offsets should be a last resort, after other measures to reduce or avoid emissions have been explored. What to look out for We see a lot of organisations offsetting their footprint to claim they are carbon neut
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