The two types of quality // Zeno Rocha
It's a purely functional requirement and is satisfied when the product completes the job that it was designed to create. For example, an IKEA chair meets the atarimae hinshitsu quality expectation because it's made to sustain and fit a person of average height and weight. Being reliable and robust is a significant component of quality, and there is elegance in things working according to their function. Miryokuteki hinshitsu, on the other hand, is the idea that things should have an aesthetic quality. It's basically the kind of quality that fascinates you. This could include things like visual appearance, sound, or anything that gives personality to a product. For example, a Herman Miller chair could be considered miryokuteki hinshitsu because it goes beyond its functional requirements. There's a distinct touch, smell, texture, and design that makes it unique; it's a “special refuge from the strains of modern living," as they say. These aspects bring added value to the product and make
The two types of quality // Zeno Rocha The two types of quality Aug 4, 2022 The Japanese define quality in two ways: atarimae hinshitsu (当たり前品質) miryokuteki hinshitsu (魅力的品質) Understanding the difference between them is the key to building products that users love. atarimae hinshitsu (当たり前品質) Atarimae hinshitsu is the idea that things should work the way that they are supposed to. It's a purely functional requirement and is satisfied when the product completes the job that it was designed to create. For example, an IKEA chair meets the atarimae hinshitsu quality expectation because it's made t
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