flâneur

The Art of Fermenting Great Ideas - by Nat Eliason

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And pickling jalapeños

Of the useless rain dances in corporate America, “brainstorming sessions” are among the worst. They could only have been dreamed up by a consultant who never stumbled upon a good idea in their life. If they had, they would know you cannot sit down and decide to have a great idea. The great ideas hit you when you’re in the shower, tossing and turning in bed, or riding a bike with Dr. Hofmann. And while great ideas seem to appear randomly, there is a science to summoning them out of the ether. Here it is. Before we get too far into idea generation, I need to teach you how to ferment…

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