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How Spotify is Killing the Open Podcast Ecosystem | KAY SINGH

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Earlier this year, when Spotify announced that “The Joe Rogan Experience” would stream exclusively on Spotify, it sent shockwaves throughout the podcast ecosystem. This deal – reportedly worth over $100 million – is one of the most lucrative podcast deals. The presence of this deal, let alone the magnitude, is rare for the podcast ecosystem, which is built on open principles i.e. all podcasts are available everywhere. Therefore, the concept of exclusivity does not exist in the vocabulary of podcast listeners nor podcast creators.

Photo by Birmingham Museums Trust on Unsplash Table of Contents Unexpected Competition How Podcasts Work Spotify's Business Model Spotify's Podcast Investments Spotify's Podcast Strategy Spotify's Killer Features 1. Algorithmic Discovery 2. Analytics & Measurement 3. Targeted Advertising & Monetization 4. Original and Exclusive Content Conclusion Earlier this year, when Spotify announced that "The Joe Rogan Experience" would stream exclusively on Spotify, it sent shockwaves throughout the podcast ecosystem. This deal - reportedly worth over $100 million - is one of the most lucrative podcast d

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