http://x.com/i/article/2079272629475606528 — @therosieum
x.com · 1,001 words · saved by 1 readers
https://t.co/F2G1usjT2E
in december 2022 the whole planet celebrated messi lifting the world cup. this summer everyone is calling him a cheat and a villain (well, mostly people who never watch football and teenagers). i've watched football my whole life (so this is a sensitive topic to me), and i shape narratives for a living. marketing, positioning, making people feel things about things. i know what it costs to move public opinion, what the work looks like from the inside. this article is a breakdown: how these campaigns start, how they spread, why they work on your brain, and why the next one will run much…
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