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WINNING IN THE US | Index Ventures

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WINNING IN THE US | HIRING | LANDING TEAMS | Index Ventures

WINNING IN THE US The Founder’s Guide to Building a Global Company from Europe Foreword “It’s Mar-tan,” I found myself explaining yet again during my first weeks in New York. “Though really, Marty is fine.” Like countless European immigrants before me, I discovered that adapting to the melting pot of America often starts with your name. The journey from Mar-tan to Marty might seem trivial, but it captures something essential about building bridges between Europe and America—knowing when to adapt, and when to stay true to your roots. Today’s European and Israeli entrepreneurs, touching…

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