Pmarchive - Why a startup's initial business plan doesn't matter that much
A startup's initial business plan doesn't matter that much, because it is very hard to determine up front exactly what combination of product and market will result in success.
A startup’s initial business plan doesn’t matter that much, because it is very hard to determine up front exactly what combination of product and market will result in success . By definition you will be doing something new, in a world that is a very uncertain place. You are simply probably not going to know whether your initial idea will work as a product and a business , or not. And you will probably have to rapidly evolve your plan—possibly every aspect of it—as you go. (The military has a saying that expresses the same concept—“No battle plan ever survives contact with the enemy.” In this
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