Formula 1 strikes $100 million cryptocurrency sponsorship
cnbc.com · 328 words · saved by 1 readers
The deal is a global partnership and will provide Crypto.com a brand presence in Formula 1's Sprint series.
Kimi Raikkonen of Finland driving the (7) Alfa Romeo Racing C41 Ferrari during the F1 Grand Prix of Styria at Red Bull Ring on June 27, 2021 in Spielberg, Austria. Bryn Lennon | Getty Images Formula 1 landed a new sponsor Tuesday in a deal with Crypto.com, a platform that allows users to buy and sell cryptocurrencies. The terms of the agreement were not provided, but people familiar with the pact told CNBC it's a five-year deal that totals more than $100 million. As part of the agreement, Crypto.com will get brand presence around F1 events, including the new Sprint qualifying format that…
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