flâneur

Founders: #97 Enzo Ferrari (Ferrari vs Ford)

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What I learned from reading Go Like Hell: Ford, Ferrari, and Their Battle for Speed and Glory at Le Mans by A. J. Baime. ---- [0:01] Racing was the most magnificent marketing tool the industry had ever known. [2:42] Founders vs Managers [3:43] Founders Podcasts on Henry Ford: #9, #26, and #80. [4:29] The passion Enzo Ferrari had for his products [5:50] The same broad features keep recurring over and over again/ In their detailed appearance these broad features are never twice the same. [8:09] Steve Jobs on passion. [12:00] Steve Jobs on building the Macintosh/ Artisans have soul in the game. [13:05] Enzo Ferrari’s schedule at 58 years old / His early life [17:08] Ferrari’s 3 principles for winning [20:20] How Enzo Ferrari started his company / Racing as marketing / Ferrari’s personality and his philosophy on building a business [24:49] Enzo Ferrari’s extreme level of dedication [25:48] How Enzo Ferrari described his product [26:54] How and why the Ford/Ferrari negotiations begin [35:37] How Enzo Ferrari described the process of building a product [38:07] The advantage founder led companies have / I made a mistake here. I said Les Miles when I meant Ken Miles. Les Miles is a footbal

[00:00:00] In 1963, following a business deal gone sour, two industrialists from either side of the Atlantic Ocean became embroiled in a rivalry that was played out at the greatest automobile race in the world. In its broad strokes, this book chronicles a clash of two titans, Henry Ford II of America and Enzo Ferrari of Italy at the 24 Hours of Le Mans. The 24 Hours of Le Mans is a sports car race, but in the 1950s and 1960s it was more than that. It was the most magnificent marketing tool the sports car industry had ever known. Renowned manufacturers built street legal machines that would…

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