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Setting Expectations | Unplatform

unplatform.fromthesuperhighway.com · 728 words · saved by 1 readers

So much of the social dysfunction of Web 2.0 is driven by the way that the platforms reward “engagement,” which in turn rewards rage bait. They want you to be furious at that stupid post that came on your timeline so that you spend the next hour brawling in the replies — for them, each meaningless battle or “discourse” flash point is more eyeballs on the screen, which in turn means more advertising dollars for them.

Setting Expectations Before we begin in earnest, I want to set expectations. >: There Will Still Be People Who Suck Shit …but they won’t be algorithmically incentivized to suck shit. So much of the social dysfunction of Web 2.0 is driven by the way that the platforms reward “engagement,” which in turn rewards rage bait . They want you to be furious at that stupid post that came on your timeline so that you spend the next hour brawling in the replies — for them, each meaningless battle or “discourse” flash point is more eyeballs on the screen, which in turn means more advertising dollars for th

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