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Startup childhood - by Dalton Caldwell - Dalton's Substack

dalton.substack.com · 591 words · saved by 1 readers

Tiny startups are not Google-in-miniature-form

Early-stage founders often find themselves switching between two mental models of their companies: The current unglamorous state of their startup. The dream end-state of what their startup will be once it becomes hugely successful. But the steps that lie between those two points can be a bit hazy. Often, those middle steps are conceptualized by the founders as consisting of them running their dream endstate company but in miniaturized form. This mental model can be very counterproductive. Thinking of your startup as "Google-in-miniature" is a common form of startup dysmorphia due to…

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