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Designers want to create fully branded experiences, which often results in customized highlighting colors or pixel-perfect typography. While these design touches can enhance the experience for some…

Illustration by Dougal MacPherson Kip Williams, professor of psychology sciences at Purdue University, conducted a fascinating experiment called “cyberball.” In his experiment, a test subject and two other participants played a computer game of catch. At a predetermined time, the test subject was excluded from the game, forcing them to only observe as the clock ran down. Article Continues Below Article Continues Below 38 Comments Share this: #section1 Share on Bluesky (Opens in new window) Bluesky Share on Mastodon (Opens in new window) Mastodon Share on Threads (Opens in new window) Threads B

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