The A.I.-Design Aesthetic That’s Taking Over the Internet | The New Yorker
newyorker.com · 1,182 words · saved by 1 readers
How Anthropic’s new tool, Claude Design, is creating overnight web-design clichés.
Matt Ström-Awn, an independent designer, works mostly with startups in their early stages. Recently, two different clients proudly showed him sales decks that they had produced to court customers. Both decks had a bright-colored first slide with a mission statement, written in three declarative bullet points. Both had second slides featuring four rectangles laying out “the playing field”—the market in which the startup was operating—and both had third slides with a centered line of text reading “our move” and describing the startup’s disruptive tactic. “They actually look like they were…
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