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The Never Ending Road To Product Market Fit — Brian Balfour

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There are key differences between the traction phase and the growth phase of a company. Understanding what stage you are at, helps you focus on the right goals, metrics, channels, and team structure. But how do you know when you are ready to transition from o

There are key differences between the traction phase and the growth phase of a company. Understanding what stage you are at, helps you focus on the right goals, metrics, channels, and team structure. But how do you know when you are ready to transition from one phase to the other? My guess is most of you are screaming “when you reach product market fit!” True, but knowing you have reached product/market fit typically isn’t a clean cut answer. It is a line that is always moving. Instead of thinking about product/market fit as a definitive point on the startup path, I think about it as a series

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