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How Google Maps fixed India's street name problem - YouTube

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When Google first expanded Maps to India in 2008, there was a problem. Many streets did not have names. This was before phones had accurate GPS, so unless you had a compass telling you how far you've travelled, directions on Google Maps were pretty much useless. UX researchers and designers knew that people used landmarks around the world - but how did India do it? India was huge untapped market for Maps, so Google better fix the problem - quick. Here’s how they did it with scrappy, but effective user research. Source https://elizlaraki.substack.com/p/google-maps-ux-the-india-conundrum…

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