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How Social Media Shortens Your Life - by Gurwinder

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The most common noun in the English language is “time”. We talk obsessively about time because it’s the most important thing in the universe. Without it, nothing can happen. And yet most of us treat time as if it’s the least important thing. We kick up a fuss when tech giants steal our data, but we’ve been strangely nonchalant as those same companies carry out the greatest heist of our time in history. One reason for our indifference is that the true scale of the theft has been hidden from us. Social media platforms have been stealing our time using a sneaky trick: they’ve been speeding up our sense of time — effectively shortening our lives — so we think we had less than we did, and don’t notice some of it was pilfered. Every social media user has experienced the theft of their time. You may log on to quickly check your notifications, and before you know it, half an hour has gone by and you’re still on the platform, unable to account for where the time went. This phenomenon even has a

How Social Media Shortens Your Life It's engineered to speed up your time Gurwinder Aug 03, 2025 9,488 254 2,943 Share I. THE NORMALISATION OF AMNESIA The most common noun in the English language is “time”. We talk obsessively about time because it’s the most important thing in the universe. Without it, nothing can happen. And yet most of us treat time as if it’s the least important thing. We kick up a fuss when tech giants steal our data, but we’ve been strangely nonchalant as those same companies carry out the greatest heist of our time in history. One reason for our indifference is that the

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